June 1, 2016

House of Brands - DRIFIRE® Acquisition




We are pleased to announce that we have acquired DRIFIRE® from Optimer Brands, a Sterling Partners portfolio company based in Chicago, IL.  DRIFIRE® is a brand of technologically advanced performance safety apparel that was born on the battlefield to protect military personnel. Today the DRIFIRE® line of products is utilized in a variety of industries, which include power generation, petrochemical, and INDYCAR racing.  
                   
The acquisition of DRIFIRE® further increases our portfolio of flame resistant (FR) brands and adds another market leader to our already established “House of Brands”. The DRIFIRE® line of safety products will be promoted to distributor-partners alongside our existing ArcGuard®, Vizable 360°™, Carbon Armour™, HYDROlite FR™,  and TECGEN Select™ brands. The addition of the DRIFIRE® brand further validates our commitment to building a house of premium PPE brands for our customers.

Chuck Grossman, President & CEO of National Safety Apparel® is quoted as saying, “This acquisition further strengthens our position in the safety market as a leader of FR performance garments. We will continue to look for strategic acquisitions that complement the markets we serve.”
 
Darryl Schimeck, CEO of Optimer Brands states “NSA is a perfect fit for DRIFIRE®. I am confident that the combination of DRIFIRE’s global brand and NSA’s manufacturing and distribution resources will produce high performance FR solutions that cannot be matched. It is indeed a perfect fit.”
 
Posted by Maggie Ringenbach on June 1, 2016 at 8:55 AM in Corporate News Permalink
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